FOODS & DRINKS, E-COMMERCE
When designing this website to improve, we considered several important factors determining the demographics, interests, and behaviors of alpha foods customers and designing the website to appeal to them.
Green is often associated with health and wellness because it's the color of nature, often perceived as calming, rejuvenating, and refreshing. Light colors can also create a sense of calm and serenity, benefiting websites focusing on health and wellness.
We focused on creating a user-friendly interface that's easy to navigate and visually appealing and used clean, simple designs with clear calls to action that encourage users to engage with the site with the majority of users accessing the internet on their phones; it's essential to create a seamless user experience across all devices.